Helping charities face tough challenges
Tip 1: Put beneficiaries first
Successful turnaround strategies always have the charity’s service users at their heart. Autism Together focused on beneficiaries’ needs as a guide to help steer the organisation through tough financial times – so don’t overlook the people that matter most.
Tip 2: Choose long-term solutions
For charities in trouble, quick fixes can be tempting. But to secure a sustainable future it’s much more important to focus on a carefully researched long-term strategy. To achieve this, The Brain Charity invested in marketing and fundraising staff to grow awareness of their work.
Tip 3: Renew your purpose
What is your charity there for? Re-discovering your sense of purpose can power you through difficult challenges and give staff a strong vision to rally behind. For example, when St John’s Hospice faced difficult decisions they ensured that the charity’s purpose was front and centre in their choices.
View more best practice tips
See all previous winners of this category: