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2017 Shortlist | Dementia UK

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Dementia UK

Shortlist – Managing Turnaround


Who they are

Dementia UK provides specialist dementia support through senior, management-level Admiral Nurses, working together with families to offer one-to-one support, expert guidance and practical solutions.

What they’ve achieved

In 2013, Dementia UK faced significant problems including a large financial loss, low morale among executives and lack of a coherent strategy.

The organisation took swift, decisive action. A new board was appointed with appropriate expertise who refocused the charity’s mission and strategy on one core activity: providing specialist Admiral Nurses.

This highly-focused approach paid off. The number of Admiral Nurses almost doubled between 2013 and 2016, while income grew and the operating deficit was eliminated.

All activities not essential to achieving Dementia UK’s mission were eliminated and a new organisational structure was put in place. These critical actions resulted in an impressive turnaround reflected in growth in service provision, improved finances and an increase in staff morale.

The judges felt the Dementia UK board demonstrated effective leadership by focusing on core provision. As a result the organisation is much more purposeful and able to play a major role in a UK-wide problem. In the process of the turnaround the board also deepened their skill base and the organisation was able to increase its impact.


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