200 Shortlist | Royal Opera House
Royal Opera House
Shortlist – Embracing Digital
Who they are
The Royal Opera House seeks to develop audiences across the UK and to break new ground in the presentation of lyric theatre.
What they’ve achieved
Inspired and supported by its board, The Royal Opera House has focused on deep digital engagement to enrich more people’s lives through opera and ballet.
The charity has invested in pioneering virtual reality technology to give people a new on-stage perspective, while its carefully-targeted digital content reaches 990,000 followers and subscribers on social media. It’s also attracted fresh audiences through innovative projects like National Ballet Day, which took ballet to six million people world-wide through Facebook Live.
Through a revised technology strategy implemented by the board of trustees in 2016, the Royal Opera House has challenged itself to be a digital leader in the arts sector. It’s worked hard to engage new audiences, create fresh experiences and generate engaging content.
This has included experimenting with virtual reality, the charity’s first 24-hour live stream on Facebook Live and using online videos to deliver a creative challenge to schools to introduce professional dance into the classroom.
The judges were particularly impressed with how the board has clearly embraced digital and challenged the executive team to push boundaries across the organisation. It has recruited new trustees to enhance digital skills at a governance level and recognised the key role digital will continue to play in breaking new ground and engaging new audiences.